“Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing, or media buys.” “Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing,” said Luke Wilson, chief revenue officer of EZ Texting. However, for a successful SMS campaign, one that relies on text message marketing as a primary means of reaching existing customers, it must be legal and structured, and it needs to provide traceable, useful leads. If you want to market in real time, you need to send a text message. Because of these disruptions, many disable notifications for email and other social networks. This article is for small business owners considering launching a text message marketing campaign.Ĭonsumers are constantly bombarded with social alerts from friends, family, work and brands.Text marketing involves bulk text messages sent to qualified leads.SMS messages should follow a structured, efficient marketing campaign. Text message marketing is more personal than other forms of marketing and can help a business gain traction.
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